Ikea advertising in Paris Metro

Ikea is doing some interesting advertising in Paris. They have lined the platforms for Metro stations with couchs and chairs, outfitting the stations to look like long, narrow living rooms, complete with backdrops of bookshelves printed and stickered on the walls. I wish they would try it out in the NYC subways - I'd love a comfy couch to sit on while waiting for the train.



Article here.