Brand New

I am always interested in seeing and reading critiques when companies come out with either new logos or a refresh of their old branding. Brand New is a site that follows the redesigns and offers insights into the process, comparing type faces, colors and general feel. It makes for interesting reading, especially when you didn't even know that a redesign was in the works for a particular company, like this one for AOL's instant messenger which brings back fond memories of late night chats with friends all over the world. :)